Packaging for a fictional brand I created called Botanica Beverages.

Botanica Beverages is a series of plant infused green tea beverages. The logomark is a loose representation of a dandelion while also referencing the form of a molecular model. The color palette is derived from various flowers, while the visuals on the glasses utilize a pattern made from the cancer fighting molecule in green tea (epigallocatechingallate [EGCG]). The brand uses these aesthetic tools to reference the natural qualities of Botanica Beverages, as well as reflect the chemistry involved in infusing and formulating a beverage.

The “flavors” are represented by the different effects or boost each plant will give you, such as Confidence (Dandelion), Serenity (Lavender), Focus (Ginseng), Energy (Guarana), and Detox (Begonia).

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